MISSION

To encourage a culture of diversity across the OOH industry by nurturing talent from a diverse range of backgrounds, with differing skills and opinions, who feel empowered to promote the breadth of creativity and innovation OOH has to offer, both now and in the future.

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PURPOSE

BALANCE is a collective of media owners and specialist agencies from the Out of Home media sector, working side by side to attract and develop the best talent for Out of Home media. Our commitment is to create a diverse and inclusive sector of the communications industry where everyone has the chance to fulfil their potential.  To deliver this we will focus on 3 things:
Inclusion
Collaboration
Inspiration
We will work as a cross functional body to provide inspiration via an annual events program and website, we will be sharing and supporting meaningful initiatives that will be open to everyone and we will strive to create a diverse and inclusive OOH working landscape that is appealing to all.

CHARTER

As members of Balance, we will;
  • Partner with an education organisation for diverse groups to widen opportunities for people to join our industry
  • Support and promote #timeto within our organisations and adhere to the standards to end sexual harassment in the workplace
  • Internally monitor our key demographics (gender and ethnicity as a minimum) and use this information to inform company strategies on diversity and inclusion
  • Work with trusted recruitment partners who commit to providing diverse candidate shortlists for all roles
  • Commit to only participating on diverse panels in order to increase representation and role models in the industry
  • Increase transparency of D&I statements, by making them available on our company websites

For 2021, the Balance network is chaired by JCDecaux, supported by Kinetic, Talon, Ocean Outdoor, Global, Posterscope, Rapport, and Open Media.

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National Coming Out Day 2020

When we look back on 2020 in years to come, the first things that spring to mind are likely to revolve around Covid-19 and its fallout: quarantine, endless VC meetings, and the infamous flour and loo roll shortages… I don’t imagine that increasingly inclusive LGBT+ representation in the advertising world would be one of the … Continue reading National Coming Out Day 2020

How we ERADICATE racism

Words: Onyi N. Data Visualisation and Analytics Manager at Global. This piece was first published on Onyi N.’s LinkedIn page on 11th June 2020. This is a long read, so get yourself a cuppa and some biscuits. I recommend digestives, rich teas or perhaps even custard creams if you are feeling really decadent. It’s 3am, … Continue reading How we ERADICATE racism