To encourage a culture of diversity across the OOH industry by nurturing talent from a diverse range of backgrounds, with differing skills and opinions, who feel empowered to promote the breadth of creativity and innovation OOH has to offer, both now and in the future.
PURPOSE
BALANCE is a collective of media owners and specialist agencies from the Out of Home media sector, working side by side to attract and develop the best talent for Out of Home media. Our commitment is to create a diverse and inclusive sector of the communications industry where everyone has the chance to fulfil their potential. To deliver this we will focus on 3 things:
Inclusion
Collaboration
Inspiration
We will work as a cross functional body to provide inspiration via an annual events program and website, we will be sharing and supporting meaningful initiatives that will be open to everyone and we will strive to create a diverse and inclusive OOH working landscape that is appealing to all.
CHARTER
As members of Balance, we will;
-
Partner with an education organisation for diverse groups to widen opportunities for people to join our industry
-
Support and promote #timeto within our organisations and adhere to the standards to end sexual harassment in the workplace
-
Internally monitor our key demographics (gender and ethnicity as a minimum) and use this information to inform company strategies on diversity and inclusion
-
Work with trusted recruitment partners who commit to providing diverse candidate shortlists for all roles
-
Commit to only participating on diverse panels in order to increase representation and role models in the industry
-
Increase transparency of D&I statements, by making them available on our company websites
For 2021, the Balance network is chaired by JCDecaux, supported by Kinetic, Talon, Ocean Outdoor, Global, Posterscope, Rapport, and Open Media.
Reflections on the Sarah Everard Case: A Message to Men
By Dan Sutton Whilst writing this piece I discovered a horrifying statistic: according to the Missing People charity one person goes missing every 90 seconds around the UK. Social media has enabled news to break faster than ever, but as we become inundated with content it becomes harder to keep track of stories. But the … Continue reading Reflections on the Sarah Everard Case: A Message to Men
How to Encourage and Normalise Conversations About Mental Health at Work
By Ellie Gray. Nobody will be surprised to hear that over the last year, more people than ever before have been struggling with their mental health. According to the ONS, almost one in five of us were likely to be experiencing some form of depression in June 2020. Before the pandemic, this figure was at … Continue reading How to Encourage and Normalise Conversations About Mental Health at Work
I’m Not Your Superwoman
By Amy Horton, Chief Product Officer at Talon Outdoor. In the narrative to strive for gender equality, and to promote women’s rightful place in business boardrooms and leadership positions, an unattainable role model of the superwoman seems to have emerged and I don’t think it is helping the sisterhood. If we want more women in … Continue reading I’m Not Your Superwoman
